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Preisstrategien zur Steigerung der Wertschöpfung in der Biomilch Wertschöpfungskette

Hellberg-Bahr, Anneke; Pfeuffer, Martin; Brümmer, Bernhard and Spiller, Achim (2013) Preisstrategien zur Steigerung der Wertschöpfung in der Biomilch Wertschöpfungskette. Paper at: 12. Wissenschaftstagung Ökologischer Landbau, Rheinische Friedrich-Wilhelms-Universität, Bonn, 5. bis 8. März 2013.

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Summary

In recent years, growing price volatilities in the milk market have triggered a discussion about fair prices in agricultural supply chains. Given the increasing complaints by German farmers, agricultural organizations and politicians reached the conclusion that farmers felt unfairly treated due to their dissatisfaction with the current prices for agricultural products. In the context of this discussion the question arose of what fair and innovative pricing systems in the German organic milk supply chain might be. Results of scanner data analysis and a survey of 531 farmers lead us to recommend a supplier oriented fair pricing system including fairness communication to consumers (fair distribution of margins).


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:Wertschöpfung, Preisstrategien, Biomilch, Fairness
Subjects: Farming Systems > Social aspects
Research affiliation: International Conferences > 2013: Scientific Conference Organic Agriculture > Socioeconomics
Related Links:http://orgprints.org/21387/, https://www.verlag-koester.de/index.php?id=114&tx_fbmagento, http://www.wissenschaftstagung.de/
Deposited By: Hellberg-Bahr, Anneke
ID Code:21531
Deposited On:09 Sep 2013 12:36
Last Modified:27 Nov 2013 15:44
Document Language:German/Deutsch
Status:Published
Refereed:Peer-reviewed and accepted
Additional Publishing Information:Dieser Beitrag ist im Tagungsband der 12. Wissenschaftstagung erschienen.
Dr. D. Neuhoff, C. Stumm, S. Ziegler u.a. (Hrsg.)
Beiträge zur 12. Wissenschaftstagung Ökologischer Landbau
Ideal und Wirklichkeit: Perspektiven ökologischer Landbewirtschaftung
Erscheinungsjahr: 2013
ISBN-13: 9783895748158
Verlag Dr. Köster, Berlin

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