home    about    browse    search    latest    help 
Login | Create Account

Was heißt hier „regional“? Verbrauchererwartungen an Öko-Lebensmittel aus tierischer Erzeugung

Wägeli, Salome and Hamm, Ulrich (2013) Was heißt hier „regional“? Verbrauchererwartungen an Öko-Lebensmittel aus tierischer Erzeugung. Paper at: 12. Wissenschaftstagung Ökologischer Landbau, Rheinische Friedrich-Wilhelms-Universität, Bonn, 5. bis 8. März 2013.

[thumbnail of 21190_Waegeli.pdf]
PDF - Accepted Version - German/Deutsch


Organic consumers have a high preference for local origin and it can be assumed that they prefer whole local supply chains. However, it is unknown if consumers include the whole supply chain in their definition of local origin. In the study organic consumers’ perception of local supply chains and feed origin in organic farming was analysed. A qualitative approach was chosen and three focus group discussions with in total 31 organic consumers were conducted in three cities in Germany. The discussions were analysed with the content analysis of Mayring.
The results showed that organic consumers consider particularly the origin of the animals and the place of food processing as important in the definition of local origin. Feed origin did not play a role so far. However, the results let reason that consumers have little knowledge about organic food production and feeding. The participants were astonished about the import rate of organic feed to Germany and reacted disappointed, because they expected feed in organic farming to be local. Local feed origin was seen as part of organic farming principles. This imbalance between expectations and reality open up different marketing strategies.

EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:Öko-Konsument, regional, Futtermittel, Konsumentenwahrnehmung
Subjects: Food systems > Markets and trade
Values, standards and certification > Consumer issues
Food systems > Produce chain management
Research affiliation: International Conferences > 2013: Scientific Conference Organic Agriculture > Other
Germany > University of Kassel > Department of Agricultural- and Food Marketing
Related Links:http://www.uni-kassel.de/agrar/alm/, https://www.verlag-koester.de/index.php?id=114&tx_fbmagento, http://www.wissenschaftstagung.de/
Deposited By: Wägeli, M.Sc. Salome
ID Code:21190
Deposited On:09 Sep 2013 12:25
Last Modified:27 Nov 2013 15:36
Document Language:German/Deutsch
Refereed:Peer-reviewed and accepted
Additional Publishing Information:Dieser Beitrag ist im Tagungsband der 12. Wissenschaftstagung erschienen.
Dr. D. Neuhoff, C. Stumm, S. Ziegler u.a. (Hrsg.)
Beiträge zur 12. Wissenschaftstagung Ökologischer Landbau
Ideal und Wirklichkeit: Perspektiven ökologischer Landbewirtschaftung
Erscheinungsjahr: 2013
ISBN-13: 9783895748158
Verlag Dr. Köster, Berlin

Repository Staff Only: item control page