Moudry, Jan; Moudry, Jan (Jr.); Konvalina, Petr and Kalinova, Jana (2007) Marketing bioprodukce. [Marketing of organic production.] Jihočeská univerzita v Českých Budějovicích, Zemědělská fakulta, Jihočeská univerzita v Českých Budějovicích, Ekonomická fakulta, ediční středisko.
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Document available online at: http://www2.zf.jcu.cz/~moudry/ecologica/Marketing_bioprod.pdf
Summary in the original language of the document
Publikace se zabývá problematikou marketingu bioprodukce. Charakterizuje model plánovacího procesu v marketingu (analýza současné situace na trhu, stanovení marketingových cílů a vhodné strategie a její hodnocení). Dále charakterizuje trh s biopotravinami (otázky poptávky, cen, informovanosti a nabídky) a definuje základní formy prodeje bioprodukce.
Summary translation
The publication deals with the marketing of bioproducts. The model of planning process of marketing is described (analysis of market, objective settings and strategy, implementation setting and its evaluation). The market of bioproducts is characterised (questions demand, price, consumer awareness and offer). The main way of bioproducts of marketing are described at large.
| EPrint Type: | Book |
|---|---|
| Keywords: | marketing, organic production, distribution, marketing, bioprodukce, distribuce |
| Subjects: | Food systems > Community development Farming Systems > Farm economics Food systems > Markets and trade Food systems |
| Research affiliation: | Czech Republic > University of South Bohemia (JU) |
| ISBN: | 978-80-7394-034-8 |
| Deposited By: | Předotová, Pavla |
| ID Code: | 21042 |
| Deposited On: | 07 Aug 2012 09:46 |
| Last Modified: | 07 Aug 2012 09:46 |
| Document Language: | Czech/Česky |
| Status: | Published |
| Refereed: | Peer-reviewed and accepted |
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