Kompleksitetsreduktion i medier. Tillid, troværdighed og økologiske fødevarer

Summary

A literature review on media research in trust, credibility and organic food. The result of the review is an astonishing lack of research in the relation between construction of credibility and trust in the media in relation to organic food products. Research in media, food, trust and credibily is presented and discussed and the are for new research in the combination of the different fields is proposed as necessary and important.