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Sensory Experiences and Expectations of Organic Food. Results of Focus Group Discussions

Stolz, Hanna; Jahrl, Ingrid; Baumgart, Lukas and Schneider, Flurina (2010) Sensory Experiences and Expectations of Organic Food. Results of Focus Group Discussions. Research Institute of Organic Agriculture (FiBL), CH-Frick and D-Frankfurt .

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Summary

This executive summary describes the main objectives and findings from a qualitative survey on consumers’ sensory experiences, expectations and preferences with respect to organic food. The survey was conducted in the frame of the European Commission funded project ECROPOLIS in 2009 in Germany (DE), France (FR), Italy (IT), Netherlands (NL), Poland (PL) and Switzerland (CH). The objectives of this research were to explore:
- the range of experiences, expectations and preferences for specific sensory properties of organic food.
- words that are used by consumers to differentiate the taste of organic products amongst themselves and compared to conventional ones.
- symbolic’ meanings and images which participants relate to sensory characteristics of organic food.
- consumers’ sensory expectations and preferences related to the variability and standardisation of organic food.
- consumers’ experiences to marketing of sensory characteristics of organic food.
- possible differences in consumers’ sensory expectations and preferences between the participating countries.


EPrint Type:Report
Keywords:ECROPOLIS, organic taste, Konsumentenstudien, Konsumentenforschung, Produktverkostung, Sozioökonomie
Subjects: Food systems > Food security, food quality and human health
Values, standards and certification > Consumer issues
Research affiliation: European Union > ECROPOLIS
Switzerland > FiBL - Research Institute of Organic Agriculture Switzerland > Socio-Economics > Rural sociology
H2020 or FP7 Grant Agreement Number:218477-2
Related Links:http://www.ecropolis.eu/
Deposited By: Stolz, Dr. Hanna
ID Code:20233
Deposited On:27 Mar 2013 12:26
Last Modified:27 Mar 2013 12:26
Document Language:English
Status:Unpublished
Refereed:Not peer-reviewed
Additional Publishing Information:Comparative report from qualitative consumer research
Deliverable 4.2
EU Project ECROPOLIS – Contract No. 218477-2 (FP 7)

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