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Towards a paradigm for the convergence of production, marketing and environmental protection in the field of the organic olive oil production chain- Conclusions from the BIOLMED project

Ehaliotis, C; Martinis, A and Minotou, Ch (2011) Towards a paradigm for the convergence of production, marketing and environmental protection in the field of the organic olive oil production chain- Conclusions from the BIOLMED project. In: Migliorini, Paola; Minotou, Charikleia; Lusic, Drazen; Hashem, Yousry and Martinis, Aristotelis (Eds.) Book of Abstract. International Conference on ORGANIC AGRICULTURE and AGRO-ECO TOURSIM in the Mediterranean, DIO.

[thumbnail of 03_Ehaliotis_FULL.doc] Microsoft Word - Accepted Version - English


The majority of innovations pioneered within/for the organic olive oil production (OOOP) chain may, and are, increasingly becoming, adopted by the conventional olive oil production chain, especially regarding cultivation, inputs related to plant/ecosystem protection and trade/promotion of specialized high quality products. Therefore the OOOP-chain may become a pioneering paradigm, for the implementation and convergence of agricultural production, marketing, sustainable rural development and environmental/biodiversity protection EU policies in the Mediterranean. Moreover, it appears that OOOP systems are increasingly becoming model systems for developing, applying and evaluating innovations that may have far more general applicability for Mediterranean agriculture. There is little divergence between conventional and organic production regarding water consumption and waste production, but the OOOP-chain has a lower impact as regards to soil erosion, desertification, pollution due chemicals and fertilizers (minimal), and effects on wildelife/vegetation biodiversity. Regarding pest and disease control, Bactrocera oleae is the most common pest problem, but effective means of control are available. On the contrary, Verticillium wilt is constantly expanding and, although not still a widespread problem, it is difficult to manage. Bottom-up demand for innovations, however, tends to underrate the need for innovations on common marketing priorities, trade policies, infrastructure and joint promotion strategies. Regarding “biopesticides” and “natural products”, approval protocols and legislation regarding synthetic inputs should also be fully applied to these products, to assure safe development of the OOOP sector. By working on innovations, differentiations, measures, policies and strategies regarding the organic olive oil production chain in the Mediterranean (OOOP) we realized that OOOP may have a much wider impact. By merging all major attributes of environmentally safe, sustainable agriculture, and becoming a key parameter of integrated rural development in the Mediterranean OOOP may serve as paradigm that may be tailored to apply to a much wider range of agricultural and agro-industrial activities. Features of OOPC in line with this view are discussed below

EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Subjects: Food systems > Recycling, balancing and resource management
Environmental aspects > Air and water emissions
Crop husbandry > Production systems > Fruit and berries > Olive
Research affiliation: Greece > Agricultural University of Athens (AUA)
International Conferences > 2011: Organic Agriculture and Agro-Eco tourism in the Mediterranean
Related Links:http://www.abmconference2011.org/, http://www.biolmednet.eu/
Deposited By: Migliorini, Dr Paola
ID Code:19834
Deposited On:29 Nov 2011 15:38
Last Modified:29 Nov 2011 15:38
Document Language:English
Refereed:Not peer-reviewed

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