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Consumer concerns regarding additional ethical attributes of organic food

Zander, Katrin; Hamm, Ulrich; Freyer, Bernhard; Goesssinger, Katharina; Naspetti, Simona; Padel, Susanne; Stolz, Hanna; Stolze, Matthias and Zanoli, Raffaele (2011) Consumer concerns regarding additional ethical attributes of organic food. In: Neuhoff, Daniel; Halberg, Niels; Rasmussen, Ilse A.; Hermansen, J.E.; Ssekyewa, Charles and Sohn, Sang Mok (Eds.) Organic is Life: Knowledge for tomorrow , ISOFAR, Bonn, 2, pp. 22-24.

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In a world where more and more organic products are mass produced, and where most consumers have little – if any – contact with the organic farmers who have produced their food, many people feel that the underlying principles of the organic movement are coming under threat. According to our research consumers are mostly interested in additional ethical attributes like “higher animal welfare standards”,
“regional/local production” and “fair producer prices” and they are willing to pay more for organic products which are produced following these higher standards. This gives producers the opportunity to differentiate their products in the organic market. When communicating these additional ethical attributes of organic food producers must take
care to use a wording in accordance with their customers‟ comprehension in order to build up and sustain a trustful producer-consumer-relationship.

EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:local production, animal welfare, fair prices, ethical consumerism
Subjects: Food systems > Markets and trade
Values, standards and certification > Consumer issues
Research affiliation: European Union > CORE Organic > FCP
International Conferences > 2011: IFOAM OWC: 3rd ISOFAR Scientific Conference
Germany > University of Kassel > Department of Agricultural- and Food Marketing
Deposited By: Padel, Dr Susanne
ID Code:19775
Deposited On:25 Nov 2011 16:43
Last Modified:25 Nov 2011 16:43
Document Language:English
Refereed:Peer-reviewed and accepted

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