Paull, John (2010) The New Organics Logo for Europe. Journal of Bio-Dynamics Tasmania, 99, pp. 19-25.
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Summary
Europe has a new organics logo from 1 July 2010. The new logo is mandated for all organic produce of Europe. The new logo is the product of a Europe-wide competition which attracted 3,422 entries, of which three were shortlisted and subjected to an internet vote. The new logo is text-free. It does not replace the plethora of certifier-specific logos currently used by Europe's certifiers, instead, it will appear in conjunction with certifier logos. When presented with this logo, half of respondents recognised the new logo as a leaf; others reported that it looked like a shooting star (17%), a fish (10%), stars (7%), other (7%), and 'don't know (10%).
EPrint Type: | Journal paper |
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Subjects: | "Organics" in general Food systems > Processing, packaging and transportation Values, standards and certification Food systems |
Research affiliation: | Australia > Australian National University Australia |
ISSN: | 1443-3508 |
Deposited By: | Paull, Dr John |
ID Code: | 18874 |
Deposited On: | 08 Jun 2011 07:58 |
Last Modified: | 14 Jun 2011 09:45 |
Document Language: | English |
Status: | Published |
Refereed: | Not peer-reviewed |
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