The Green New Deal and Evolution of Institutional Environments for Multifunctionality: the case of Certified Organic Agriculture in Brazil and China

Summary

The Global Green New Deal (GGND) aim to green the global economy across a range of sectors including agriculture, to pursue future prosperity and job creation, while at the same time addressing social and environmental challenges. Taking its point of departure in some of the institutional changes envisioned in GGND publications, the paper proceeds to present results of the authors’ current research, within a research programme on institutional dimensions of the current globalization of certified organic agriculture. Case study results from Brazil and China are used to illustrate how institutional environments for organic agriculture differ between nations and to provide a basis for discussing the potential of organic certification to transform global agriculture towards higher overall levels of sustainability. The paper concludes linking the institutional analysis of the GGND and the findings of the presented cases to a broader analysis and discussion on the state of art of institutional environments for multifunctional agriculture.