Stolz, Hanna; Obermowe, Tim and Buchecker, Kirsten (Eds.) (2011) Sensory characteristics of organic food: positioning and sensory marketing strategies. . Proceedings of BioFach Congress 2011, Session Sensory characteristics of organic food: positioning and sensory marketing strategies, Nürnberg Messe, Nürmberg, February 15-18, 2011. [Completed]
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Summary in the original language of the document
Hanna Stolz (FiBL, CH): Consumer attitudes and expectation towards sensory characteristics of organic food
Tim Obermove (Universität Göttingen, D): Target groups for sensory-based marketing of organic products
Kirsten Buchecker (ttz Bremerhaven, D): Sensory preferences - organic food marketing opportunities and challenges
| EPrint Type: | Proceedings |
|---|---|
| Keywords: | Ecropolis, sensory characteristics of organic food, consumer research |
| Agrovoc keywords: | Language Value URI English organic foods http://aims.fao.org/aos/agrovoc/c_29261 English market strategy -> marketing techniques http://aims.fao.org/aos/agrovoc/c_4625 |
| Subjects: | Food systems > Food security, food quality and human health Values, standards and certification > Consumer issues |
| Research affiliation: | Switzerland > FiBL - Research Institute of Organic Agriculture Switzerland > Society > Economics & market Germany > University of Göttingen > Marketing for Food and Agricultural Products |
| Deposited By: | Forschungsinstitut für biologischen Landbau, FiBL |
| ID Code: | 18384 |
| Deposited On: | 04 Mar 2011 17:00 |
| Last Modified: | 10 Nov 2021 15:12 |
| Document Language: | English |
| Status: | Unpublished |
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