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Looking East Looking West: Organic and Quality Food Marketing in Asia and Europe

Haas, Rainer; Canavari, Maurizio; Slee, Bill; Chen, Tong and Anurugsa, Bundit (2010) Looking East Looking West: Organic and Quality Food Marketing in Asia and Europe. Wageningen Academic Publishers, Wageningen, The Netherlands.

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Document available online at: http://www.wageningenacademic.com/eastwest


This book represents a unique collection of European and Asian perspectives on the production, trade and consumption of high quality food. The rapidly growing demand for organic and quality food in Europe imposes new challenges on competing food value chains. Europe, as the biggest worldwide food importer, attracts many developing and developed countries in Asia. Prospering Chinese and Thai food markets offer new opportunities for European operators. Wealthy and informed consumers on both continents search for trustworthy high quality food products. Farmers, operators and retailers from distant cultures are coping with different standards, facing the ever increasing necessity for mutual understanding. This publication is the output of Bean-Quorum an European funded Asia-Link project. Bean-Quorum represents a consolidated network of researchers working together with the business sector and NGOs to enhance European Asian understanding about organic and quality food. This book describes global trends in organic and quality food trade and connects them with recent developments in Asian and European market structures. Selected case studies illustrate the impact of organic and quality food production on topics ranging from sustainable rural development, to the potential of exotic new plant varieties to purchase decisions of European or Asian retail managers. Selected European markets are mirrored by the situation in Chinese and Thai markets. Finally, environmental issues concerning global trade of quality food are addressed.

EPrint Type:Other
Subjects: Food systems > Food security, food quality and human health
Food systems > Markets and trade
Research affiliation:Austria > Univ. BOKU Wien > Economics - Agr. Economics
Italy > Univ. Bologna
Deposited By: Canavari, Prof. Maurizio
ID Code:18335
Deposited On:21 Feb 2011 09:37
Last Modified:24 Feb 2011 09:31
Document Language:English
Refereed:Not peer-reviewed

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