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Marketing issues in organic agriculture

Santucci, Fabio M. (2011) Marketing issues in organic agriculture. DSEEA - Section of Economics and Appraisal, Perugia.

[thumbnail of VOIV_-_MARKETING.pdf]
PDF - Presentation - English


The presentation deals with marketing channels and points of consumption, with data about Italy and Europe, to stimulate the debate about which marketing strategies could be more appropriate in a given environment.

EPrint Type:Teaching resource
Pedagogic Type:Presentation
Keywords:Organic markets, market channels, marketing strategies
Subjects: Food systems > Markets and trade
Research affiliation: Italy > Univ. Perugia > Faculty of Agriculture
Deposited By: Santucci, Fabio Maria
ID Code:18222
Deposited On:18 Jan 2011 08:40
Last Modified:18 Jan 2011 08:40
Document Language:English

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