Santucci, Fabio M. (2011) Marketing issues in organic agriculture. DSEEA - Section of Economics and Appraisal, Perugia.
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Summary
The presentation deals with marketing channels and points of consumption, with data about Italy and Europe, to stimulate the debate about which marketing strategies could be more appropriate in a given environment.
EPrint Type: | Teaching resource |
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Pedagogic Type: | Presentation |
Keywords: | Organic markets, market channels, marketing strategies |
Subjects: | Food systems > Markets and trade |
Research affiliation: | Italy > Univ. Perugia > Faculty of Agriculture |
Deposited By: | Santucci, Fabio Maria |
ID Code: | 18222 |
Deposited On: | 18 Jan 2011 08:40 |
Last Modified: | 18 Jan 2011 08:40 |
Document Language: | English |
Status: | Unpublished |
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