Stolz, Hanna; Stolze, Matthias and Zanoli, Raffaele (2011) Käuferpräferenzen und Zahlungsbereitschaft für Bio-Plus-Kommunikationsargumente. Paper at: 11. Wissenschaftstagung Ökologischer Landbau, Gießen, 15.-18. März 2011.
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Summary
Consumers increasingly demand products with specific social, ethical and environmental attributes as well as food products with regional identity. We investigated consumer preferences and willingness to pay for selected OrganicPlus arguments referring to such product attributes. The OrganicPlus arguments were communicated on organic egg packages and tested by means of consumer choice experiments in five European countries in a near-buying situation. The data was analysed with multivariate analysis. Our study suggests that consumers prefer organic egg packages displaying OrganicPlus arguments rather than packages without OrganicPlus arguments. Furthermore, consumers on average are willing to pay an additional price premium for some of the OrganicPlus eggs, although this does not apply for all arguments and consumers.
EPrint Type: | Conference paper, poster, etc. |
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Type of presentation: | Paper |
Keywords: | consumer preferences, organic food, willingness to pay, marketing |
Subjects: | Food systems > Markets and trade |
Research affiliation: | Switzerland > FiBL - Research Institute of Organic Agriculture Switzerland > Society > Economics & market International Conferences > 2011: Scientific Conference on Organic Agriculture > Sozioökonomie > Marketing |
Related Links: | http://www.wissenschaftstagung.de/, http://www.verlag-koester.de/buch.php?id=735&suche=11.%20wissenschaftstagung&fb_id=s |
Deposited By: | Stolz, Dr. Hanna |
ID Code: | 17617 |
Deposited On: | 17 Jun 2011 13:18 |
Last Modified: | 16 Feb 2022 09:58 |
Document Language: | German/Deutsch |
Status: | Published |
Refereed: | Peer-reviewed and accepted |
Additional Publishing Information: | Dieser Beitrag ist im Tagungsbandes der 11. Wissenschaftstagung erschienen. Leithold, G.; Becker, K.; Brock, C.; Fischinger, S.; Spiegel, A.-K.; Spory, K.; Wilbois, K.-P. und Williges, U. (Hrsg.) (2011): Es geht ums Ganze: Forschen im Dialog von Wissenschaft und Praxis Beiträge zur 11. Wissenschaftstagung Ökologischer Landbau, Justus-Liebig-Universität Gießen, 15.-18. März 2011 Band 1: Boden, Pflanze, Umwelt, Lebensmittel und Produktqualität Band 2: Tierproduktion, Sozioökonomie Verlag Dr. Köster, Berlin. Der Tagungsband kann über den Verlag Dr. Köster bezogen werden; siehe: http://verlag-koester.de/buch.php?id=735&fb_id=37 |
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