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Willingness to Pay for Organic Foods: A Comparison between Survey Data and Panel Data from Denmark

Millock, Katrin and Hansen, Lars Gårn (2002) Willingness to Pay for Organic Foods: A Comparison between Survey Data and Panel Data from Denmark. Paper at: Paper presented at the 12th annual EAERE (European Association of Environmental and Resource Economists) Conference, June 2002, Monterey, USA. [Unpublished]

[thumbnail of Willingness_to_pay_for_organic_foods.rtf] RTF (Rich Text Format) - English


We present a project aiming at estimating the willingness to pay for organic foods through panel data and a survey. The panel data is based on weekly reporting of household purchases by 2000 Danish households with information on their demographic and socio-economic characteristics. Detailed information on organic foods exist from 1997. A questionnaire asking consumers to distinguish and rank various food attributes will be sent out to all households in the sample in June 2002. For survey purposes, organic foods are defined as products carrying the Danish state label guaranteeing public control and certification of organic production. The food product attributes include environmental concerns, animal welfare, and food safety (health concerns). Here we present the results from the pilot study sent out in 2001 to 400 randomly chosen households, representatively distributed on geographical regions however. Among the results we note that the order of valued attributes do not differ across organic product types and that avoidance of chemicals is the highest valued attribute. We also present some preliminary estimations on purchase data in order to compare the contingent valuation results with observed willingness to pay. Both valuation methods entail uncertainty, and a comparison may indicate the magnitude of this.

EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Subjects:"Organics" in general
Research affiliation: Denmark > Other organizations
Deposited By: Rosenkvist, Lars
ID Code:1754
Deposited On:28 Oct 2003
Last Modified:12 Apr 2010 07:28
Document Language:English
Refereed:Not peer-reviewed

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