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The Danish Organic Movement: From Social Movement to Market Mainstream and Beyond...?

Kjeldsen, Chris and Ingemann, Jan Holm (2010) The Danish Organic Movement: From Social Movement to Market Mainstream and Beyond...? In: Fuller, Duncan; Jonas, Andrew E.G. and Lee, Roger (Eds.) Interrogating Alterity - Alternative Economic and Political Spaces. Ashgate, chapter 11, pp. 175-190.

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The development of organic and with them various other forms of alternative food networks have been the subject of extensive research within the field of agro-food studies during the past 10–20 years. In that period, organic food has gained an increasing food market share and a wide number of Western countries, among them Denmark, can thus be termed mature organic markets. The maturation process, whereby the organic movement becomes an integrated part of the established food system is at first glance an obvious example of the cooptation of an alternative into the established mainstream. However, the development paths which can be termed ecological regionalisation as well as ecological postmodernisation, which have been facilitated by new means of consumption, both carry the promise of being able to transcend established dichotomies of ‘alternative’ and ‘mainstream’. The ways by which they challenge and develop the meanings of both ‘alternative’ and ‘mainstream’ is exactly by balancing between them.

EPrint Type:Book chapter
Subjects: Food systems > Community development
Food systems > Markets and trade
Food systems > Policy environments and social economy
Research affiliation: Denmark > DARCOF III (2005-2010) > COP - Public policies and demand for organic food
Deposited By: Ingemann, Jan Holm
ID Code:17469
Deposited On:22 Sep 2010 12:56
Last Modified:23 May 2013 11:59
Document Language:English
Refereed:Peer-reviewed and accepted

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