Einflussfaktoren auf die Zahlungsbereitschaft für Öko-Lebensmittel

Summary in the original language of the document

High prices and the price difference between organic and conventional food products are often considered to be the main barrier to an increased demand for organic prod-ucts. Based on a consumer survey, a structural equation model was estimated to identify factors influencing the willingness-to-pay for organic products. It was found that socio-demographic variables and individual price knowledge, price motivations and price attitudes of consumers are not sufficient enough to explain the willingness-to-pay for organic products. Strategies of product differentiation thus seem to be more promising for suppliers of organic food than focusing on consumer segments classified by sociodemographic and price-related aspects.