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Consumer preferences for additional ethical attributes of organic food

Zander, Katrin and Hamm, Ulrich (2010) Consumer preferences for additional ethical attributes of organic food. Food quality and preference, 21 (5), pp. 495-503.

[thumbnail of FQAP_Zander_Hamm_2010.pdf] PDF - Published Version - English
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Document available online at: http://www.sciencedirect.com/science/journal/09503293


This paper examines the relevance of additional ethical attributes of organic food for consumers’ purchase decisions. By means of an Information-Display-Matrix (IDM) and an accompanying consumer survey, the information acquisition behaviour of consumers regarding seven additional ethical attributes and the product price of organic food was investigated in five European countries. The ethical attributes, ‘animal welfare’, ‘regional production’ and ‘fair prices to farmers’ turned out to be the most important. The results also show that the vast majority of consumers of organic food was willing to pay higher prices for organic products with additional ethical attributes. Contrasting the results with those from direct inquiry by means of a ‘single source approach’ revealed considerable differences between both methods, particularly regarding the preferences for the product price relative to some of the ethical attributes. This may serve as evidence for higher external validity of the IDM with respect to social desirability bias.

EPrint Type:Journal paper
Keywords:Consumer behaviour, Information acquisition behaviour, Information-Display-Matrix, Ethical consumerism, Organic food, CORE Organic FCP, BÖL, BOEL, 07OE004
Subjects: Food systems > Markets and trade
Values, standards and certification > Consumer issues
Research affiliation: European Union > CORE Organic > FCP
Germany > Federal Organic Farming Scheme - BOELN > Economics > Vermarktung
Germany > University of Kassel > Department of Agricultural- and Food Marketing
Related Links:http://fcp.coreportal.org/, http://www.bundesprogramm-oekolandbau.de, https://orgprints.org/perl/search/advanced?addtitle%2Ftitle=&keywords=07OE004&projects=BOEL&_order=bypublication&_action_search=Suchen
Deposited By: Zander, Dr. Katrin
ID Code:17046
Deposited On:21 Apr 2010 08:35
Last Modified:10 Sep 2020 12:12
Document Language:English
Refereed:Peer-reviewed and accepted

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