The Value of Eco-Labelling - Executive Summary

Summary

John Paull’s book ‘The Value of Eco-labelling’ ‘ published by VDM Verlag examines the value that eco-labelling and geo-labelling can add to food. Which eco-labels and which place-of-origin labels add value? Just how much value do they add? And for which consumers? This study demonstrates that a knowledge of the method of production and the place of production of food has measurable monetary value for consumers. The study examines the value to consumers of particular eco-labels and geo-labels. ‘The Value of Eco-Labelling’ reports the values of Organic, Certified Organic, Natural and Eco, as well as of country-of-origin labelling (CoOL) and regional provenance labelling. The interaction effects of multiple food labelling claims are identified. Based on a raft of demographic measures, ‘The Value of Eco-Labelling’ identifies just which consumers are responsive to which claims. This book presents an efficient and effective methodology for quantifying consumer value. ‘The Value of Eco-Labelling’ presents a treasure trove of data, analysis, insights and surprises. ‘The Value of Eco-Labelling’ is a valuable resource for food producers, marketers and certifiers, as well as for agricultural departments, organisations, advisers, policy makers, consumer advocates and researchers. The Executive Summary is presented here.