Gössinger, Katharina and Freyer, Bernhard (2009) Kommunikation von "bioPlus"-Leistungen. [Communication of organicPlus attainments.] Ökologie & Landbau, 152 (4/2009), pp. 44-46.
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Summary
Regionalität, Ressourcenschonung und soziales Engagement sind Zusatzleistungen, die Biobetriebe besonders häufig an ihre Konsumenten kommunizieren. Im wachsenden Ökomarkt gewinnen solche Differenzierungsstrategien an Bedeutung.
Summary translation
Regionality, responsible use of resources and social engagement are additional achivements that organic enterprises frequently communicate to consumers. In a growing organic market such differentiation strategies gain in importance.
| EPrint Type: | Journal paper |
|---|---|
| Subjects: | Food systems > Markets and trade Values, standards and certification Values, standards and certification > Consumer issues |
| Research affiliation: | Germany > University of Kassel > Department of Agricultural- and Food Marketing Austria > Univ. BOKU Wien > Sustainable Agr. Systems - IfÖL European Union > CORE Organic > FCP |
| ISSN: | 1015-2423 |
| Related Links: | http://fcp.coreportal.org/, http://www.soel.de/publikationen/oekologie_und_landbau/index.html |
| Deposited By: | Gössinger, Mag. Katharina |
| ID Code: | 16773 |
| Deposited On: | 10 Mar 2010 15:01 |
| Last Modified: | 08 Oct 2010 10:47 |
| Document Language: | German/Deutsch |
| Status: | Published |
| Refereed: | Not peer-reviewed |
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