Gatekeepers changing consumers' behaviour in energy consumption

Summary

Changing people's behaviour and reducing energy consumption has proved to be more difficult than attitudes or technical possibilities would imply. In this paper we discuss how to intervene the individual decisions that significantly determine energy consumption. When analysing energy-relevant decisions, we have noticed that the scale of energy-relevant decisions varies greatly in accordance with the situation of life. There are once-in-a-lifetime decisions (e.g. choosing the family home) that set the energy consumption, at a relatively fixed level, for years to come.