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Consumers' perceptions of sustainably produced food - a focus group study

Ulvila, Kukka-Maaria; Paloviita, Ari and Puupponen, Antti (2009) Consumers' perceptions of sustainably produced food - a focus group study. In: FFRC eBOOK, Finland Futures Research Centre, Turku School of Economics (7/2009), FFRC eBOOK, pp. 177-184.

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PDF - English

Document available online at: http://www.tse.fi/FI/yksikot/erillislaitokset/tutu/Documents/publications/eBook_2009-7.pdf


The purpose of this study is to provide information on consumers' perceptions of sustainably produced food products and the main product attributes that influence consumer's buying behaviour in the case of organic, Fair Trade and locally produced food. The paper draws on data from four focus groups. The results provide empirical insight into the motivating as well as the restricting factors which influence consumers' purchasing behaviour in the case of sustainably produced food and introduce the emerging key themes associated with the attributes of sustainably produced food products.

EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:food, consumers, organic products, Fair Trade, locally produced food
Subjects: Food systems > Markets and trade
Research affiliation: Finland
Deposited By: Koistinen, Riitta
ID Code:16408
Deposited On:14 Oct 2009 09:39
Last Modified:12 Apr 2010 07:41
Document Language:English
Refereed:Not peer-reviewed

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