Mikkola, M. and Roos, G. (2009) Tackling discursive challenge: institutional consumers' ambiguous response to organic message. In: Programme, abstracts, list of participants, Nordic Association of Agricultural Scientists, 5 (2), NJF Report, p. 77.
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Document available online at: http://www.njf.nu/filebank/files/20090909$091449$fil$U8fAU22R1o026caV8YY4.pdf
Summary
Tackling the discursive challenges of societal and ecological communication about organic food is proposed as a new strategy for the organic message to get through.
| EPrint Type: | Conference paper, poster, etc. |
|---|---|
| Type of presentation: | Paper |
| Keywords: | organic food, consumers, message |
| Subjects: | Food systems |
| Research affiliation: | Finland > Univ. Helsinki Norway |
| Related Links: | http://www.njf.nu |
| Deposited By: | Koistinen, Riitta |
| ID Code: | 16220 |
| Deposited On: | 21 Sep 2009 10:21 |
| Last Modified: | 12 Apr 2010 07:40 |
| Document Language: | English |
| Status: | Published |
| Refereed: | Not peer-reviewed |
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