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Food safety and organic fruit demand in Italy: a survey

Canavari, Maurizio; Bazzani, Guido Maria; Regazzi, Domenico and Spadoni, Roberta (2002) Food safety and organic fruit demand in Italy: a survey. .

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Document available online at: http://dx.doi.org/10.1108/00070700210425688


Reports the first results of a study on how increased awareness of food safety can influence consumer behaviour regarding specific products. Looks into consumer attitudes towards organic apples by means of a survey conducted among customers of large retail outlets located in Emilia-Romagna (Italy). Analyses consumer attitudes toward organic food, studying the price/quantity/quality relationship for this type of product. Consumers were directly interviewed at retail outlets, A questionnaire consisting of the following four sections was used: fruit consumption; pesticide abatement; organic fruit and organic apple demand; and demographic profile of respondent. Presents the results of the preliminary test phase of the survey. The pre-test results are quite encouraging and enable us to start the final investigation round. The survey will continue in three rounds over a 12-month period, trying in this way to override the relatively high seasonality of apple consumption.

EPrint Type:Other
Keywords:Consumer attitudes, Food, Fruit, Italy, Organic food, Surveys
Subjects: Values, standards and certification > Consumer issues
Research affiliation: Italy
Italy > Univ. Bologna
Deposited By: Canavari, Prof. Maurizio
ID Code:15426
Deposited On:21 Feb 2011 09:32
Last Modified:24 Feb 2011 09:33
Document Language:English
Refereed:Peer-reviewed and accepted

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