Bedeutung von Verbrauchereinstellungen für Kauf und Ausgabenhöhe bei Öko-Lebensmitteln

Summary in the original language of the document

In the past, predominantly interviews have been used to valuate the German demand for organic food and associated consumers’ attitudes. These interviews’ explanatory power is limited due to consumers’ overestimation of household expenditures, buying frequencies or quantity of organic food. When using consumer panels, it is possible to simultaneously examine realised behaviour together with attitudes of consumers obtained by panel insertions. Such methodology enables to identify which attitudes affect spending for organic food. Therefore these attitudes should be taken into account within applied marketing policy for organic food.