Niessen, Jan (2008) Bedeutung von Verbrauchereinstellungen für Kauf und Ausgabenhöhe bei Öko-Lebensmitteln. In: Hambrusch, Josef; Hunger, Franz; Oedl-Wieser, Theresia; Penker, Marianne; Peyerl, Hermann; Pistrich, Karlheinz; Pöchtrager, Siegfried and Reiter-Stelzl, Josefa (Eds.) Neue Impulse in der Agrar- und Ernährungswirtschaft?! 18. Jahrestagung der Österreichischen Gesellschaft für Agrarökonomie, Tagungsband 2008. Österreichische Gesellschaft für Agrarökonomie ÖGA, Wien.
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Document available online at: http://oega.boku.ac.at/fileadmin/user_upload/Tagung/2008/Tagungsband_2008.pdf
Summary
In the past, predominantly interviews have been used to valuate the German demand for organic food and associated consumers’ attitudes. These interviews’ explanatory power is limited due to consumers’ overestimation of household expenditures, buying frequencies or quantity of organic food. When using consumer panels, it is possible to simultaneously examine realised behaviour together with attitudes of consumers obtained by panel insertions. Such methodology enables to identify which attitudes affect spending for organic food. Therefore these attitudes should be taken into account within applied marketing policy for organic food.
| EPrint Type: | Book chapter |
|---|---|
| Type of presentation: | Paper |
| Keywords: | BÖL, BOEL, FKZ 03OE274, Marketing, Konsumentenforschung, Verbraucherbefragungen, Verbrauchereinstellungen |
| Subjects: | Food systems > Markets and trade Knowledge management > Research methodology and philosophy > Specific methods > Surveys and statistics |
| Research affiliation: | Germany > Federal Organic Farming Scheme - BOELN > Economics > Vermarktung Germany > University of Hohenheim > Department of Agricultural Policy and Agricultural Markets |
| Related Links: | http://www.bundesprogramm-oekolandbau.de, http://www.bundesprogramm.de/fkz=03OE274, http://orgprints.org/perl/search/advanced?addtitle%2Ftitle=&keywords=03OE274&projects=BOEL&_order=bypublication&_action_search=Suchen |
| Deposited By: | Niessen, Prof. Dr. Jan |
| ID Code: | 15139 |
| Deposited On: | 20 Jan 2009 |
| Last Modified: | 12 Apr 2010 07:38 |
| Document Language: | German/Deutsch |
| Status: | Published |
| Refereed: | Peer-reviewed and accepted |
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