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Communication of ethical values in organic farming

Zander, Katrin and Hamm, Ulrich (2008) Communication of ethical values in organic farming. Paper at: 16th IFOAM Organic World Congress, Modena, Italy, June 16-20, 2008. [Unpublished]

[thumbnail of ZanderHamm_IFOAM_08.pdf] PDF - English


Due to globalisation and growing anonymity of trade with organic products, farmers in Europe are under pressure to lower their production standards in order to keep up with world-wide competition. On the other hand consumers increasingly criticise food products which were produced under unsatisfactory social and environmental conditions. A literature review indicates that consumers are willing to pay an additional premium for ethical values in organic production regarding social, environmental and economic concerns. This creates possibilities to differentiate from the organic mass markets by providing and communicating ethical values. So far, not much is known about which ethical values and arguments are comprehensible and important to organic consumers and how to communicate them most effectively. This contribution discusses some hypotheses on the communication of additional ethical values in the organic market and points at existing research deficits.

EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:FCP, Farmer Consumer Partnerships, consumer behaviour, market research, ethical values, BLE, CORE ORGANIC
Subjects: Values, standards and certification
Values, standards and certification > Consumer issues
Research affiliation: International Conferences > 2008: IFOAM OWC: Research Track / ISOFAR > 5.2 Market and consumers
European Union > CORE Organic > FCP
Related Links:http://fcp.coreportal.org/
Deposited By: Zander, Dr. Katrin
ID Code:14001
Deposited On:05 Sep 2008
Last Modified:12 Apr 2010 07:37
Document Language:English
Refereed:Not peer-reviewed

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