Sanders, Jürn and Renting, Henk (2008) Collective Farmers Marketing Initiatives in organic supply chains – relevance, barriers and support strategies. Paper at: Cultivating the Future Based on Science. 2nd Conference of the International Society of Organic Agriculture Research (ISOFAR), in the Frame of the 16th IFOAM Organic World Congress, Modena, Italy, June 18-20, 2008.
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Summary
Conclusions
- New forms of collective farmers’ marketing that go beyond traditional cooperative mechanisms can be observed across Europe
- These can be understood as responses to changing market, policy and societal contexts:
-- Loss of control over supply chains due to dominant position of retailers and concentration in retailing & processing
-- Increased production / processing standards
-- Growing differentiation of rural areas, evolving urbanrural relations, and changes in EU rural policy frameworks new opportunities
-- New markets for distinctive food qualities, services & public goods
- Collective organic farmers’ marketing initiatives apply a diversity of strategies sometimes in combination that are crucial to understand their functioning and (potential) impacts
EPrint Type: | Conference paper, poster, etc. |
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Type of presentation: | Paper |
Keywords: | Sozio-Ökonomie, Betriebswirtschaft, Cofami, collective farmers’ marketing, marketing initiatives |
Subjects: | Food systems > Policy environments and social economy |
Research affiliation: | Switzerland > FiBL - Research Institute of Organic Agriculture Switzerland > Society > Rural sociology |
Related Links: | http://www.isofar.org/modena2008/prceedings.html |
Deposited By: | Sanders, Jürn |
ID Code: | 13975 |
Deposited On: | 14 Aug 2008 |
Last Modified: | 16 Mar 2022 14:51 |
Document Language: | English |
Status: | Published |
Refereed: | Not peer-reviewed |
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