Gambelli, Dr Danilo and Naspetti, Dr Simona (2008) Evaluating trust in organic quality marks: a network approach using laddering data. Poster at: Cultivating the Future Based on Science: 2nd Conference of the International Society of Organic Agriculture Research ISOFAR, Modena, Italy, June 18-20, 2008.
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Summary in the original language of the document
A low level of information affects trust in organic quality in Italy. Since organic brands and labels credibility, depends on trust relationships that consumers perceive, it is crucial to understand which kind of relations are more relevant and which of them could have a positive or negative effect in the long-term. The purpose of this study is to examine trust relationship related to buying organic products, to better understand the consumer decision-making process and trust-builders inside the organic channel, using an innovative network approach based on laddering analysis.
| EPrint Type: | Conference paper, poster, etc. |
|---|---|
| Type of presentation: | Poster |
| Keywords: | trust-building, laddering, network analysis, consumer behaviour |
| Subjects: | Knowledge management > Research methodology and philosophy Food systems > Markets and trade Values, standards and certification > Consumer issues |
| Research affiliation: | International Conferences > 2008: IFOAM OWC: Research Track / ISOFAR > 5.2 Market and consumers |
| Deposited By: | Gambelli, Dr Danilo |
| ID Code: | 12306 |
| Deposited On: | 25 Sep 2008 |
| Last Modified: | 12 Apr 2010 07:36 |
| Document Language: | English |
| Status: | Published |
| Refereed: | Peer-reviewed and accepted |
| Additional Publishing Information: | This paper is published in the conference proceedings: Neuhoff, Daniel; Halberg, Niels; Alfldi, Thomas; Lockeretz, William; Thommen, Andreas; Rasmussen, Ilse A.; Hermansen, John; Vaarst, Mette; Lck, Lorna; Carporali, Fabio; Jensen, Henning Hgh; Migliorini, Paola and Willer, Helga, Eds. (2008) .Cultivating the Future Based on Science. Proceedings of the Second Scientific Conference of the International Society of Organic Agriculture Research (ISOFAR), held at the 16th IFOAM Organic World Congress in Cooperation with the International Federation of Organic Agriculture Movements (IFOAM) and the Consorzio ModenaBio, 18 . 20 June 2008 in Modena, Italy.. International Society of Organic Agriculture Research (ISOFAR), c/o IOL, DE-Bonn, Research Institute of Organic Agriculture FiBL, CH-Frick. http://orgprints.org/13672 and http://orgprints.org/13674 |
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