Dissemination of Organic Agricultural Information: The Role of Key Communicator Networks in Rural Bangladesh

Summary

The study was attempted to measure the role of the key communicators in the dissemination of organic agricultural information in the Tangail district of Bangladesh. The findings of the study revealed that there are six key communicators who are actively working in disseminating organic agricultural information among the ordinary farmers. Among these six key communicators, one is high communicator who usually provide advice and information to ordinary farmers as well as other key communicators. Thus identifying these key communicators from a community, the development organization can train up them and use them successfully in the promotion of organic farming in rural Bangladesh.