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Focus groups of value concepts of producers: National Report UK

Padel, Susanne and Deane, Joanne (2005) Focus groups of value concepts of producers: National Report UK. EEC 2092/91 (Organic Revision Internal Project Report), no. Related to D 2.1. University of Wales, Aberystwyth , Institute of Rural Sciences.

[thumbnail of WP23_UK_Report1.pdf] PDF - English


The Organic Revision project was funded by the EU with the aim of supporting the further development of the EU Regulation 2092/91 on organic production. As part of the project focus groups were run in five European countries on value concepts of organic producers and other stakeholders, during 2004-2005. The project aims to provide an overview of values held among organic stakeholders, and of similarities and differences among the various national and private organic standards.
In the UK, three focus groups with producers were carried out, one in England and
two in Wales. Two of these groups were with established producers and one group were newly converted producers. A further focus group was held with researchers and professionals from Organic Centre Wales.
Overall, this survey showed that in 2004/05 the UK organic sector was characterised by slowed down growth in both retail sales and conversion, a heavy reliance on multiple retailers as the main outlets with negative impact on farm gate prices, a higher supply than demand in some livestock markets. On the other hand there appears to be a growing interest in direct sales and local food and efforts to diversify into different sales channels. Few studies have investigated the values of organic producers in the UK, but several have looked at the motivation to convert. There are indications that motives for organic producers have changed to some degree. In the first surveys improvements to husbandry were mentioned by the majority of producers, in later studies the environment and financial considerations appear more important, but the reasons for this change are not fully understood, but external circumstances have also changed. It also appears that organic producers are not homogenous in relation to their attitudes with factors such as farm type and marketing channel, explaining some of the observed differences.

EPrint Type:Report
Keywords:UK; focus group; conversion; growth; motives; attitute; market
Subjects: Values, standards and certification > Regulation
Knowledge management > Research methodology and philosophy > Systems research and participatory research
"Organics" in general > Countries and regions > United Kingdom
Research affiliation: European Union > Organic Revision
UK > Univ. Aberystwyth > Institute for Biological, Environmental and Rural Sciences (IBERS)
Related Links:http://www.organic-revision.org
Deposited By: Padel, Dr Susanne
ID Code:10988
Deposited On:09 Jul 2007
Last Modified:12 Apr 2010 07:35
Document Language:English
Refereed:Not peer-reviewed

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