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Diverse characteristics of UK organic direct marketing chains

Geen, N; Firth, C; Maye, D and Ilbery, B (2006) Diverse characteristics of UK organic direct marketing chains. In: Atkinson, C; Ball, B; Davies, D H K; Rees, R; Russell, G; Stockdale, E A; Watson, C A; Walker, R and Younie, D (Eds.) Aspects of Applied Biology 79, What will organic farming deliver? COR 2006, Association of Applied Biologists, pp. 75-78.

[thumbnail of Diverse_characteristics_of_UK_organic_direct_marketing_chains.pdf] PDF - English


In the past few years, organic direct sales in the UK have grown rapidly. Direct sales are assumed to have short or distinct marketing chains from farm gate to consumer. This paper begins by outlining some current problems with the widely accepted defi nition of organic direct sales and charts some of their diverse characteristics. It goes on to argue that the mix of organic direct and multi-farm direct sales is so diverse that a greater clarification of terms is necessary in order to progress consumer, policy and research understanding.

EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:Organic, food supply chains, direct sales, direct marketing chains
Subjects: Food systems > Markets and trade
Food systems > Produce chain management
"Organics" in general > Countries and regions > United Kingdom
Research affiliation: UK > Garden Organic (HDRA)
UK > Other organizations
UK > Department for Environment, Food and Rural Affairs (DEFRA)
UK > Colloquium of Organic Researchers (COR) > COR 2006
Deposited By: MILLMAN, Mrs Carol A
ID Code:10183
Deposited On:14 Dec 2006
Last Modified:12 Apr 2010 07:34
Document Language:English
Refereed:Not peer-reviewed

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