TY - CONF N2 - ?Consumerism? characterises the pattern of consumption which relates to and forces the economic dynamic of globalisation. An empirical study by means of qualitative research shows that organic food consumption can result from four basic consumer orientations but the consumeristic one is amongst these. Sustainable changes do not only need new products. Probably more it needs to support another culture of con-sumption. A1 - Lorenz, Stephan TI - Globalisierte Konsumdynamik: Was wollen BiokonsumentInnen? ID - orgprints9460 UR - https://orgprints.org/id/eprint/9460/ Y1 - 2007/// KW - market research KW - social conditions KW - consumption; Marktforschung KW - soziale Bedingungen KW - Konsum AV - public ER -