TY  - GEN
ID  - orgprints57709
AV  - public
Y1  - 2026/04//
UR  - https://orgprints.org/id/eprint/57709/
TI  - Label-based marketing strategies for food products derived from OHM and OVs (D6.4)
N2  - The introduction of Organic Varieties (OV) and Organic Heterogeneous Material (OHM) as new cultivar types particularly suited for organic farming represents a significant scientific, agronomic, and regulatory advancement within the European organic sector. However, innovation at the breeding level does not automatically translate into economic viability. Our analysis confirms that label -based marketing is an effective instrument, as it supports price differentiation, facilitates premium market positioning, and increases market uptake, particularly when supported by coherent narrative frameworks and multi-channel communication strategies.
KW  - marketing
KW  -  varieties
KW  -  Liveseeding
T3  - LiveSeeding Deliverable 6.4
A1  - ?picnagel, Ana-Marija
A1  - ?ori?, Anamarija
A1  - ?umbir, Margareta
ER  -