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        <dc:title>Label-based marketing strategies for food products derived from OHM and OVs (D6.4)</dc:title>
        <dc:creator>Špicnagel, Ana-Marija</dc:creator>
        <dc:creator>Ćorić, Anamarija</dc:creator>
        <dc:creator>Đumbir, Margareta</dc:creator>
        <dc:subject> Markets and trade</dc:subject>
        <dc:subject> Breeding, genetics and propagation</dc:subject>
        <dc:subject> Education, extension and communication</dc:subject>
        <dc:description>The introduction of Organic Varieties (OV) and Organic Heterogeneous Material (OHM) as new cultivar types particularly suited for organic farming represents a significant scientific, agronomic, and regulatory advancement within the European organic sector. However, innovation at the breeding level does not automatically translate into economic viability. Our analysis confirms that label -based marketing is an effective instrument, as it supports price differentiation, facilitates premium market positioning, and increases market uptake, particularly when supported by coherent narrative frameworks and multi-channel communication strategies.</dc:description>
        <dc:date>2026-04</dc:date>
        <dc:type>Report</dc:type>
        <dc:type>NonPeerReviewed</dc:type>
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        <dc:identifier>/id/eprint/57709/1/LiveSeeding_D6.4_marketingStrategies_FINAL.pdf</dc:identifier>
        <dc:identifier>   Špicnagel, Ana-Marija; Ćorić, Anamarija and Đumbir, Margareta         (2026) Label-based marketing strategies for food products derived from OHM and OVs (D6.4).   LiveSeeding Deliverable 6.4. IPS Konzalting, Croatia .    </dc:identifier></oai_dc:dc>
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