%L orgprints48418 %T Consumer-company-identification and consumer innovativeness : MAPP workshop on consumer behaviour and food marketing, May 8-9, 2007, Middelfart, Denmark %I LEI Wageningen UR %A J. Bartels %K biologische voedingsmiddelen (nl), organic foods (en), consumentengedrag (nl), consumer behaviour (en), marketing van voedingsmiddelen (nl), food marketing (en), 113-C-1 Ecologische landbouw (nl), 113-C-1 Organic Farming (en), 219-A Marketing (algemeen) (nl), 219-A Marketing (General) (en) %X Powerpoint Presentation of the lecture; MAPP Workshop on Consumer Behaviour and Food Marketing May 8-9, 2007, Middelfart, Denmark %D 2007 %C Den Haag, NL