relation: https://orgprints.org/id/eprint/31885/
title: Haben Öko-Käufer eine Präferenz für funktionelle Lebensmittel?  - Ein Discrete-Choice-Experiment für Joghurt -
creator: Profeta, A.
subject:  Markets and trade
subject:  Policy environments and social economy
description: Health motives are an important driver of food choice. Triggering health motives in food choice is exactly the reason why health claims have been developed for the communication of functional food. Thus, it is of major interest how organic food consumers react to health claims on conventional products. For this purpose a German-wide Discrete-Choice-Experiment war carried out. The results show that occasional organic buyers were significantly more likely to choose products with a claim. It can be concluded that health claims can be beneficial in marketing when addressing this consumer segment.
publisher: Verlag Dr. Köster, Berlin
contributor: Hülsbergen, Kurt-Jürgen
contributor: Heuwinkel, Hauke
contributor: Wolfrum, Sebastian
contributor: Wiesinger, Klaus
contributor: Reents, Hans Jürgen
date: 2017
type: Conference paper, poster, etc. 
type: NonPeerReviewed
format: application/pdf
language: de
identifier: /id/eprint/31885/1/Haben%20%C3%96ko-K%C3%A4ufer%20eine%20Pr%C3%A4ferenz%20f%C3%BCr%20funktionelle.pdf
identifier:    Profeta, A.    (2017) Haben Öko-Käufer eine Präferenz für funktionelle Lebensmittel? - Ein Discrete-Choice-Experiment für Joghurt -.       Paper at:   14. Wissenschaftstagung Ökologischer Landbau, Campus Weihenstephan, Freising-Weihenstephan, 07.-10. März 2017.