?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.relation=https%3A%2F%2Forgprints.org%2Fid%2Feprint%2F30799%2F&rft.title=Adding+more+value+to+added-value.+An+exploration+of+consumers%E2%80%99+perceptions+and+attitudes+towards+improved+animal+welfare+standards+in+organic+meat+production+processes&rft.creator=Marian%2C+Livia&rft.creator=Th%C3%B8gersen%2C+John&rft.subject=Consumer+issues&rft.subject=+Poultry&rft.description=The+expansion+of+the+organic+food+market+and+the+growing+competition+are+factors+that+fuel+the+differentiation+of+organic+food+products.+Differentiation+may+be+achieved+by+developing+%E2%80%9Corganic-plus%E2%80%9D+products+that+integrate+other+value-adding+characteristics+beyond+the+organic+quality.+In+this+context%2C+the+aim+of+this+study+was+to+explore+whether+consumers+would+notice+and+value+further+improvements+in+the+animal+welfare+standards+than+those+imposed+by+organic+regulation.+The+results+of+three+focus+groups+designed+as+a+concept+test+reveal+positive+attitudes+towards+the+proposed+production+process+from+both+regular+and+occasional+organic+buyers.+The+results+further+indicate+that+the+proposed+%E2%80%9Corganic-plus%E2%80%9D+products+would+probably+be+valued+by+a+niche+of+regular+organic+meat+consumers%2C+provided+that+the+products+also+offer+good+overall+quality+and+that+the+animal+welfare+aspect+is+clearly+communicated.&rft.date=2015&rft.type=Report&rft.type=NonPeerReviewed&rft.format=application%2Fpdf&rft.language=en&rft.identifier=%2Fid%2Feprint%2F30799%2F1%2FAdding%2520more%2520value%2520to%2520added.pdf&rft.identifier=+++Marian%2C+Livia+and+Th%C3%B8gersen%2C+John+++++++++(2015)+Adding+more+value+to+added-value.+An+exploration+of+consumers%E2%80%99+perceptions+and+attitudes+towards+improved+animal+welfare+standards+in+organic+meat+production+processes.++++Aarhus+University+%2C+MAPP+Centre%2C+Department+of+Management%2C+Aarhus.++++