eprintid: 30798
rev_number: 13
eprint_status: archive
userid: 348
dir: disk0/00/03/07/98
datestamp: 2016-11-18 19:24:14
lastmod: 2018-10-23 12:22:19
status_changed: 2016-11-18 19:24:14
type: bookchapter
metadata_visibility: show
doclang: en
projects: uk-efrc
chapter: 8
refereed: never
budget: 0
publicfulltext: TRUE
creators_name: Padel, Susanne
creators_id: susanne.p@organicresearchcentre.com
title: Introduction to global markets and marketing of organic food
ispublished: pub
subjects: 5markets
subjects: 7consumer
abstract: This chapter contributes to an understanding of the opportunities and challenges of the organic food market. After a short introduction describing the size and trends in the global organic market, it introduces key concepts and theories of food marketing as a primer for consumers. The following sections introduce the principles behind organic production, the places where organic food is sold as well as pricing and promotion. This is followed by a section discussing what consumers are seeking when they purchase organic products. The chapter concludes with some reflections on the inbuilt challenge of organic food marketing. One the one hand, buying and selling organic food is a market transaction, but, at the same time the value based principles and practices of organic agriculture want to change our food system. The overall aim of increasing the health of soils, crops, livestock, people and the planet cannot be achieved through the market alone.
date: 2017
date_type: submitted
publication: Deciphering Organic Foods: A Comprehensive Guide to Organic Food Consumption” (Karaklas I, Muehling D (Eds)
publisher: Nova Publishing
full_text_status: public
place_of_pub: Hauppauge
pagerange: 187-216
issn: 978-1-53610-527-7 (ebook)
contact_email: susanne.p@organicresearchcentre.com
conf_subm: not_subm
voa3r_agrovoc_lang: en
voa3r_agrovoc_lang: en
voa3r_agrovoc_lang: en
voa3r_agrovoc_value_string: Marketing
voa3r_agrovoc_value_string: consumers
voa3r_agrovoc_value_string: Organic foods
voa3r_agrovoc_value_uri: http://aims.fao.org/aos/agrovoc/c_4620
voa3r_agrovoc_value_uri: http://aims.fao.org/aos/agrovoc/c_28315
voa3r_agrovoc_value_uri: http://aims.fao.org/aos/agrovoc/c_29261
fp7_project: no
access_rights: info:eu-repo/semantics/closedAccess
citation:    Padel, Susanne    (2017) Introduction to global markets and marketing of organic food.    In:      Deciphering Organic Foods: A Comprehensive Guide to Organic Food Consumption” (Karaklas I, Muehling D (Eds).  Nova Publishing, Hauppauge, chapter 8, pp. 187-216.         
document_url: /id/eprint/30798/1/Padel_Global%20Markets%20and%20Marketing%20of%20organic%20food.pdf