?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.aulast=Borec&rft.aufirst=Andreja&rft.au=Borec%2C+Andreja&rft.title=%22Planika%22+diary+-+good+practice+example+of+mountain+branding&rft.date=17+September+2014&rft.genre=proceeding