relation: https://orgprints.org/id/eprint/26917/
title: Entwicklung und Erprobung einer Methode zur Erhebung latenter Wissensdefizite von Direktvermarktern im Marketing
creator: Juister, Evelyn
creator: Berner, Nina
creator: Häring, Anna Maria
subject:  Markets and trade
subject:  Education, extension and communication
subject:  Produce chain management
description: Berlin metropolitan region features a high demand for organic products. However, regional sales are not expanded in the same way. Gaps in the knowledge how to design and implement suitable marketing concepts to highlight individual USPs may be the reason. The objective of our research was to identify education needs in direct marketing. From the research perspective, the main question was in which way knowledge gaps could be identified, especially the ones, which are not explicitly expressed by direct marketers. We tried to indirectly assess whether knowledge gaps exist by using indicators (obstacles to sale and purchase). 
publisher: Verlag Dr. Köster, Berlin
date: 2015
type: Conference paper, poster, etc. 
type: NonPeerReviewed
format: application/pdf
language: de
identifier: /id/eprint/26917/1/26917_juister.pdf
identifier:    Juister, Evelyn; Berner, Nina and Häring, Anna Maria    (2015) Entwicklung und Erprobung einer Methode zur Erhebung latenter Wissensdefizite von Direktvermarktern im Marketing.       Paper at:   13. Wissenschaftstagung Ökologischer Landbau, Hochschule für nachhaltige Entwicklung Eberswalde, 17. - 20. März 2015.          
relation: 26917
identifier: 26917
identifier: urn:ISBN:978-3-89574-885-1
identifier: info:doi/26917