@inproceedings{orgprints21675,
           month = {July},
           pages = {1--25},
       publisher = {IFSA },
         journal = {IFSA 2012 conference proceedings},
            year = {2012},
           title = {Trust and credibility. Towards a cross-disciplinary perspective on organics combining media and management research},
          author = {Iris Rittenhofer and Karen Klitgaard Povlsen},
        abstract = {The overall purpose of the paper is to approach the complex relations between consumer and organic products from respectively a media and a management perspective. We argue for the relevance of an interdisciplinary perspective on ecology and trust. },
             url = {https://orgprints.org/id/eprint/21675/},
        keywords = {trust, credibility, media, management}
}