%I ICT Prague Press %P 56 %T Organic food products:direct marketing and consumer's trust in Lithuania %A Virgilijus Skulskis %A Vilija Girgzdiene %L orgprints18924 %E Jana Pulkrabová %E Monika Tomaniová %E Johannes Kahl %E Jana Hajšlová %J Book of Abstracts. First International Conference on Organic Food Quality and Health Research %X After direct sales in Lithuania were activated, changes in consumers’ attitudes towards organic food products were researched. In November 2010 was carried out a survey of 502 Vilnius residents aiming to find out the key factors of the consumption of organic products. The results prove the increasing consumers’ interest in direct sales of organic food, greater trust in the quality of organic products bought in farmers’ markets. %D 2011 %C Prague %K organic food products, direct marketing of organic food, consumers' trust