eprintid: 11998
rev_number: 11
eprint_status: archive
userid: 863
dir: disk0/00/01/19/98
datestamp: 2008-10-02
lastmod: 2010-04-12 07:36:07
status_changed: 2010-03-22 08:59:20
type: conference_item
metadata_visibility: no_search
item_issues_count: 0
doclang: en
publishedas: This paper is published in the conference proceedings:

Neuhoff, Daniel; Halberg, Niels; Alfldi, Thomas; Lockeretz, William; Thommen, Andreas; Rasmussen, Ilse A.; Hermansen, John; Vaarst, Mette; Lck, Lorna; Carporali, Fabio; Jensen, Henning Hgh; Migliorini, Paola and Willer, Helga, Eds. (2008) .Cultivating the Future Based on Science. Proceedings of the Second Scientific Conference of the International Society of Organic Agriculture Research (ISOFAR), held at the 16th IFOAM Organic World Congress in Cooperation with the International Federation of Organic Agriculture Movements (IFOAM) and the Consorzio ModenaBio, 18 . 20 June 2008 in Modena, Italy.. International Society of Organic Agriculture Research (ISOFAR), c/o IOL, DE-Bonn, Research Institute of Organic Agriculture FiBL, CH-Frick. http://orgprints.org/13672 and http://orgprints.org/13674
projects: int-conf-owc-2008-research-05-2
confdates: June 18-20, 2008
conference: Cultivating the Future Based on Science: 2nd Conference of the International Society of Organic Agriculture Research ISOFAR
confloc: Modena, Italy
refereed: yes
budget: 0
pages: 346-349
altloc: http://www.bundesprogramm-oekolandbau.de
altloc: http://www.bundesprogramm.de/fkz=03OE274
altloc: http://orgprints.org/perl/search/advanced?addtitle%2Ftitle=&keywords=03OE274&projects=BOEL&_order=bypublication&_action_search=Suchen
publicfulltext: TRUE
presentationtype: paper
creators_name: Niessen, Jan
creators_name: Hamm, Ulrich
title: Identifying the gap between stated and actual buying behaviour on organic products based on consumer panel data
ispublished: pub
subjects: 5markets
keywords: Marketing research, consumer panel, consumer buying behaviour, BÖL, BOEL, FKZ 03OE274
abstract: Evaluating the German demand for organic food in the majority of cases has been done by interviews, which are restricted by massive overestimation of consumers themselves. By using consumer panels, it is possible to survey actual consumer behaviour in combination with consumer attitudes and socio-demographic data and also by additionally requested consumers’ stated buying behaviour. Such methodology enables exposure and quantification of the gap between stated and actual buying frequency. Also the dimension of conventional products bought by mistake, while intending to get organics, can be identified. These results may give considerations for prospective survey design and adjustment of marketing policy.
date: 2008
date_type: published
full_text_status: public
pagerange: 346-349
fp7_project: no
access_rights: info:eu-repo/semantics/openAccess
citation:    Niessen, Jan and Hamm, Ulrich    (2008) Identifying the gap between stated and actual buying behaviour on organic products based on consumer panel data.       Paper at:   Cultivating the Future Based on Science: 2nd Conference of the International Society of Organic Agriculture Research ISOFAR, Modena, Italy, June 18-20, 2008.          
document_url: /id/eprint/11998/2/Niessen_11998_ed.pdf