Kakriainen, Salla (2005) "Genuine know-how from Juva" - a label for local products that has made a difference. In: Kakriainen, Salla and von Essen, Hans (Eds.) Obstacles and solutions in use of local and organic food. Ekologiskt lantbruk, no. 44. Sveriges lantbruksuniversitet , Centrum för uthålligt lantbruk, pp. 56-60.
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Summary
The local label from Juva is a positive example of self-organised cooperation around a clear need. All parties had a genuine interest in establishing the label. For farmers, processors and shopkeepers it meant help in marketing; for organisations and the municipality, PR and promoting the welfare in the region.
| EPrint Type: | Report chapter |
|---|---|
| Keywords: | local food, marketing, label |
| Subjects: | Food systems > Markets and trade |
| Research affiliation: | Finland > Univ. Helsinki > Rural Research |
| Related Links: | http://www.cul.slu.se/information/publik/ekolantbruk44.pdf, http://tripunix.mtt.fi/cgi-bin/thw/?%24%7BBASE%7D=arktui&%24%7BHTML%7D=poimvapdocu_eng&%24%7BOOHTML%7D=docu_eng&%24%7BSNHTML%7D=nosyn_eng&%24%7BANDOR%7D=or&%24%7BTRIPSHOW%7D=format%3Dwww_eng&NR=+310-09 |
| Deposited By: | Koistinen, Riitta |
| ID Code: | 7065 |
| Deposited On: | 01 Feb 2006 |
| Last Modified: | 12 Apr 2010 07:32 |
| Document Language: | English |
| Status: | Published |
| Refereed: | Not peer-reviewed |
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