Organic and Low Input Food Consumers: Concerns and Perspectives for Developing the Organic Market in the Future,

Summary

This contribution deals with occasional consumers’ attitudes to organic/low input food in relation to quality and safety issues; and presents the preliminary results of studies conducted as part of the EU Framework 6 QLIF1 research project. The main result shows that a lack of knowledge among consumers about the production and processing techniques leaves room for a learning process on how to give pragmatic content to the demand from “caring people” and how to allow consumers to learn more about farming and processing.