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Journal #J-14/2001
Consumer Acceptance of GMO:
Survey Results from Japan, Norway, Taiwan, and the United States
Kyrre Rickertsen & Wen S. Chern(1)
Department of Economics & Social Sciences
Agricultural University of Norway
PO Box 5033, N-1432 Ås, Norway
http://www.nlh.no/ior/
e-mail: kyrre.rickertsen@ior.nlh.no  

(1) Wen S. Chern, Dept. of Agricultural, Environmental and Development Economics, The Ohio State University,
( http://www-agecon.ag.ohio-state.edu/  ) e-mail: chern.1@osu.edu

Rickertsen, K. & W.S. Chern (2001): "Consumer Acceptance of GMO: Survey Results from Japan, Norway, Taiwan, and the United States", Taiwanese Agricultural Economic Review, 7(1):1-28.

Abstract:
The objective of this paper is to estimate the consumer willingness to pay (WTP) for genetically modified (GM) foods in Japan, Norway, Taiwan, and the U.S. There are notable differences in the attitudes and perception of GM foods across countries. Americans are more willing to consume GM foods than Norwegians, Japanese and Taiwanese. A majority of respondents in all surveys supports mandatory labeling of GM foods. The students in the U.S., Japan, Norway, and Taiwan are willing to pay premiums of 50-62%, 33-40%, 55-69%, and 17-21%, respectively, for non-GM vegetable oil. The WTP values for avoiding the GM alternatives indicate that the average Norwegian consumer demands price reductions of 55%, 54%, and 67% for GM soybean oil, GM-fed salmon, and GM salmon as compared with the conventional alternatives.

Key words: GMO, Consumer Acceptance, WTP

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Institutt for økonomi og ressursforvaltning
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