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Die Wahrnehmung von Leistungen direktabsetzender Betriebe des ökologischen Landbaus durch Verbraucher


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König, Ingo; Steinborn, Patricia; Deubele, Theresa; Raupach, Valeria; Reelfs, Torben and Zieger, Martin (2005) Die Wahrnehmung von Leistungen direktabsetzender Betriebe des ökologischen Landbaus durch Verbraucher. [Perception of direct marketing organic farms through the customer.] In: Heß, J and Rahmann, G (Eds.) Ende der Nische, Beiträge zur 8. Wissenschaftstagung Ökologischer Landbau, kassel university press GmbH, Kassel.

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In a holistic approach customers were asked in qualitative interviews about their perception of organic farms which run their own shops. Besides the organic quality they like the competent service, the traditional look and details. They regard the farms shops as pleasant. Many customers visit the farm and animals. Other consumers living near the farm like a wide range of products contact to their neighbourhood and exchange information. The seasonal fluctuations in supply are accepted. Most customers, though different in age and motivation, are aware of ecological and health topics. Customers praise the good taste, the real freshness and good quality. In a second series of Interviews customers of organic shops were asked to define the farm shop related meaning of the word “atmosphere”. They regard it as the classical idyllic small farm agriculture.

EPrint Type:Conference paper, poster, etc.
Type of presentation:Poster
Keywords:Direktvermarktung, Hofladen, Atmosphäre, Kunde [direct marketing, farm shop, atmosphere, customer]
Subjects: Food systems > Markets and trade
Farming Systems > Farm economics
Research affiliation: International Conferences > 2005: Scientific Conference on Organic Agriculture
Germany > University of Berlin - HU > Organic Agriculture and Horticulture
Deposited By: König, Ingo
ID Code:3782
Deposited On:05 Mar 2005
Last Modified:12 Apr 2010 07:30
Document Language:German/Deutsch
Refereed:Peer-reviewed and accepted

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