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Deliverable D8.1: Report on the market potential of minor cereal crops and consumers perceptions about them in different European regions (Deliverable D8.1, HealthyMinorCereals)

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Oehen, Bernadette; De Gregorio, Julia; Petrusan, Janos and Moschitz, Heidrun (2015) Deliverable D8.1: Report on the market potential of minor cereal crops and consumers perceptions about them in different European regions (Deliverable D8.1, HealthyMinorCereals). .

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Summary

Common wheat (Triticum aestivum) and barley (Hordeum vulgare) are the most important cereals grown in Europe (in ha). Both crops are suitable for large-scale crop production Other crop species like spelt (T. spelta), rye (Secale cereale), oats (Avena sativa) emmer (T. dicoccum) and einkorn (T. monococcum)are not relevant to food or feed production anymore.
In comparison to conventional common wheat, minor cereals typically grow well in poor soils or under low input conditions, and there are hints that the nutritional quality is high.
However, MC have been hardly developed as commercial crop varieties, with virtually no major investment in exploiting genetic diversity, breeding programmes, and optimising of agronomic and food industry processes.
Farmers will only produce these crops if there is a chance to market them successfully. This report gives a comprehensive overview of available information and expert opinion relating to the MC market from several European Countries and Turkey. It includes statistical data, information on existing market initiatives and products produced by MC.
In addition, consumer trends are identified based on a literature survey.


EPrint Type:Report
Keywords:Underutilized corps rye oat spelt emmer einkorn marketing
Subjects: Crop husbandry
Food systems > Markets and trade
Crop husbandry > Breeding, genetics and propagation
Food systems > Produce chain management
Research affiliation: European Union
Switzerland > FiBL - Research Institute of Organic Agriculture Switzerland > Socio-Economics > Market
H2020 or FP7 Grant Agreement Number:613609
Related Links:http://www.healthyminorcereals.org
Deposited By: Oehen, Dipl. bot. Bernadette
ID Code:33828
Deposited On:13 Jul 2019 19:35
Last Modified:13 Jul 2019 19:35
Document Language:English
Status:Published
Refereed:Not peer-reviewed

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