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Pride and prejudice - a comparison of consumer preferences for country-of- origins of imported organic foods in Germany and China. Abstract for EMAC 2018

Pedersen, Susanne; Aschemann-Witzel, Jessica and Thøgersen, John (2017) Pride and prejudice - a comparison of consumer preferences for country-of- origins of imported organic foods in Germany and China. Abstract for EMAC 2018. Paper at: EMAC 2018, Glasgow, Scotland, May 29 - June 1, 2018. [Submitted]

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Summary

The aim is to investigate why and when consumers in an emerging economy vs. an economically developed country prefer imported to domestic organic food products. A domestic country bias has been found mostly in developed countries. Three studies were conducted with organic consumers in China and Germany: In-store interviews, focus groups and an online survey. A strong domestic country bias for organic food products is confirmed in Germany, and to a much lesser extent in China. German consumers prefer products imported from countries that are geographically and culturally close. Food safety and health concerns are the primary reasons for Chinese consumers buying organic food. Hence, organic products from developed countries are preferred because of institutions they trust will secure high and credible organic standards. This gives economically developed countries a competitive advantage on the world market.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Subjects: Values, standards and certification > Consumer issues
"Organics" in general > Countries and regions > China
"Organics" in general > Countries and regions > Germany
Research affiliation: Denmark > AU - Aarhus University
Denmark > Organic RDD 2.2 > SOMDwIT
Deposited By: Pedersen, Dr. Susanne
ID Code:32409
Deposited On:12 Dec 2017 12:32
Last Modified:12 Dec 2017 12:32
Document Language:English
Status:Submitted
Refereed:Submitted for peer-review but not yet accepted

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