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Beer from the mountains – Value creation through bridging rural/urban and local/global

Moschitz, Heidrun and Oehen, Bernadette (2017) Beer from the mountains – Value creation through bridging rural/urban and local/global. In: Institute of Sociology, Jagiellonian University Krakow (Ed.) XXVII European Society for Rural Sociology congress On-line Proceedings, pp. 248-249.

PDF - German/Deutsch

Online at: http://www.esrs2017.confer.uj.edu.pl/congress-proceedings


This paper presents a case study of a farmers’ cooperative, Gran Alpin, selling mountain cereal products to mainly urban consumers. It employs and constantly reproduces values of local and place while marketing to mostly extra-local consumers. High levels of trust are maintained through multiple relations in the local network and decisive for successfully transporting the cooperative’s values from the local to the global, from the rural to the urban.

EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:rural development; urban-rural relationships; value chain; local; global; food network
Agrovoc keywords:
Subjects: Food systems > Markets and trade
Food systems > Policy environments and social economy
Food systems > Produce chain management
Research affiliation: Switzerland > FiBL - Research Institute of Organic Agriculture Switzerland > Socio-Economics > Rural sociology
H2020 or FP7 Grant Agreement Number:613609
Deposited By: Moschitz, Heidrun
ID Code:32145
Deposited On:29 Nov 2017 08:37
Last Modified:29 Nov 2017 08:37
Document Language:English
Refereed:Peer-reviewed and accepted

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