Gebhardt, B. (2017) Der Gesundheitswert veganer Lebensmittel in der Werbung. Paper at: 14. Wissenschaftstagung Ökologischer Landbau, Campus Weihenstephan, Freising-Weihenstephan, 07.-10. März 2017.
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Summary
Health values and moral concerns about current food production systems are the main drivers of the vegan and organic food trends. Increasing revenues in these markets resulted in a wide variety of vegan products and more advertisement on vegan foods. Critics complain that consumers are misled on health aspects of vegan food. This study analyzed advertisements in vegan and organic magazines from 2010 to 2015. Our findings show that the advertisement put less emphasis on health claims but rather focus on the aspect of naturality.
| EPrint Type: | Conference paper, poster, etc. |
|---|---|
| Type of presentation: | Paper |
| Keywords: | vegan, advertisement, health, naturality, consumer |
| Subjects: | Food systems > Markets and trade Food systems > Policy environments and social economy |
| Research affiliation: | International Conferences > 2017: Scientific Conference German Speaking Countries > Socioeconomics |
| ISBN: | 978-3-89574-925-4 |
| Deposited By: | Hasreiter, Anna |
| ID Code: | 31883 |
| Deposited On: | 04 Jul 2017 17:21 |
| Last Modified: | 04 Jul 2017 17:21 |
| Document Language: | German/Deutsch |
| Status: | Published |
| Refereed: | Peer-reviewed and accepted |
| Additional Publishing Information: | Dieser Beitrag ist im Tagungsband der 14. Wissenschaftstagung erschienen. S. Wolfrum, H. Heuwinkel, H.J. Reents, u.a. (Hrsg.) (2017): Ökologischen Landbau weiterdenken - Verantwortung übernehmen - Vertrauen stärken. Beiträge der 14. Wissenschaftstagung Ökologischer Landbau, Freising-Weihenstephan, 7.-10. März 2017 Verlag Dr. Köster, Berlin |
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